4 steps to finding the right name for your course

4 steps to finding the right name for your course

Topic
Marketing
Publish Date
May 9, 2021
Must-Read
Naming your course can feel like a huge hurdle.
I've been there.
When we were getting ready to launch Minimum Viable Video last year, the course name was one of the hardest things to figure out. We were going back and forth between different options for weeks.
Not having a name means that you can't easily talk and write about your course. It doesn't feel completely "real" yet. Worst case, it prevents you from making meaningful progress.
So, what do you do? Wait for the Eureka moment when the perfect name suddenly reveals itself?
Of course, there's a more strategic way! Here's a 4-step name creation process:

Step #1

Make a simple table to capture nouns, verbs, and adjectives that you associate with your course and the transformation you create for your students.
Set a timer for 10 minutes and start writing. Donโ€™t censor yourself.

Step #2

Combine the words in your table into course names. Aim for a big list with lots of choices.
I've put together a list of course names as inspiration (link in the comment).

Step #3

Step away for a day before looking at your list again. Now, select 3-5 names that you like best.

Step #4

Get feedback on your selection from your audience. For example, you can ask people 1:1 or launch a Twitter poll.
By now, you should have a good idea which name resonates the most with your audience.
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One more thing to keep in mind: The name matters less than you think. And itโ€™s not impossible to change it later. What's important now is that you pick one and move on.
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Further reading: Check out this article by Nate Kadlac.
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