Your copy can only get your readers to take action if they actually read it.
And the way you present it on your website or landing page makes a big difference in that.
I regularly come across common design mistakes that give readers a hard time.
1. Your headline doesn't stand out
It should be a few font sizes bigger than the body copy. Period.
2. Your reader is greeted by big chunks of body copy
Long paragraphs of dense text look anything else but inviting and easy to read. The solution: more line breaks!
3. Your body copy is center-aligned
We read in an F-pattern. If our eyes don't have a left border as a reference point, we get lost. Left-align your body copy!
4. Your body copy runs across the full width of the page
The eyes of your reader will get tired if they have to travel back and forth this far. Place your body copy in a narrow column instead.
5. Your call-to-action blends in with the rest of the copy
It has to stand out so your reader can't miss it. Use a bigger font, color, or even arrows to draw attention to your CTA.
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Keep in mind: The goal of your page design is to amplify your copy and present it in the best way. Not to just look pretty.
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