Your prospect lands on your sales page, whips out their credit card, enters their details...and done. You've got a new student!
So, why would you add an obstacle to this buying process by asking prospects to fill out an application and schedule a 1:1 call with you first?
Talking to every single potential student sounds awfully time-consuming.
But here are six reasons why it might make sense for you to go down this route:
- You can hand-select the students who are most likely to succeed. After all, you want great case studies you can rave about after the course.
- You can let your prospects sell themselves on participating by answering questions like "What would you create/do when you join this course?"
- You can immediately answer any questions. In turn, you know where your marketing hasn't done a good job and you can improve it.
- You keep the quality of the course community high by only selecting students who are a great fit. That elevates the overall student experience.
- You avoid impulse buyers who are often not great students, reducing the risk of refunds.
- You add an element of exclusivity. Just like limited-edition items, buyers often want something more when it's not readily available.
Making your course application-only is for you if you want to keep the group small and intimate and/or you're selling a high-ticket experience.