6 ways to hook your readers in the first sentence and hold their attention πŸ‘€

6 ways to hook your readers in the first sentence and hold their attention πŸ‘€

Topic
Copywriting
Content Marketing
Publish Date
May 6, 2021
Must-Read
You already know that your headline is important.
It stops your readers' in their tracks and gets them curious to know more. But now that you got their attention, you have to keep it.
That's why nailing the first and second sentences of anything you write is critical.
Here's my cheat sheet for creating intriguing hooks:

🐻 Drop the reader into the high-tension moment of a story

The moment when you're about to get eaten by a bear is way more interesting than how you started your camping trip that morning.
You can always circle back to how you got there.

❓Pose a BIG question that makes your reader think

Ask "What if...." and let them think through a scenario.

πŸ–Ό Paint a vivid picture

Start with "Imagine..." and let a scene come to life in their mind.

πŸ’―State a mind-boggling statistic

For example: Did you know that one hour's worth of videos is uploaded to YouTube every second?
Now, what does that mean for your reader?

πŸ’¬ Start with a thought-provoking quote

"You can avoid reality, but you cannot avoid the consequences of avoiding reality." - Ayn Rand
How does this apply to you?

πŸ’₯ Share an unconventional opinion

If you go against people's general beliefs, they'll want to find out how you justify your stance.
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Oh, one more thing: You don't need a warmup!
The few sentences where you justify why you're writing to them in the first place...cut them and get straight to the point.
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