You already know that your headline is important.
It stops your readers' in their tracks and gets them curious to know more. But now that you got their attention, you have to keep it.
That's why nailing the first and second sentences of anything you write is critical.
Here's my cheat sheet for creating intriguing hooks:
🐻 Drop the reader into the high-tension moment of a story
The moment when you're about to get eaten by a bear is way more interesting than how you started your camping trip that morning.
You can always circle back to how you got there.
❓Pose a BIG question that makes your reader think
Ask "What if...." and let them think through a scenario.
🖼 Paint a vivid picture
Start with "Imagine..." and let a scene come to life in their mind.
💯State a mind-boggling statistic
For example: Did you know that one hour's worth of videos is uploaded to YouTube every second?
Now, what does that mean for your reader?
💬 Start with a thought-provoking quote
"You can avoid reality, but you cannot avoid the consequences of avoiding reality." - Ayn Rand
How does this apply to you?
💥 Share an unconventional opinion
If you go against people's general beliefs, they'll want to find out how you justify your stance.
Oh, one more thing: You don't need a warmup!
The few sentences where you justify why you're writing to them in the first place...cut them and get straight to the point.
