Course Creator Lab

Course Creator Lab

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So, what does it take to create a successful online course?

Teaching students.
That's probably what comes to your mind when you think about what online course creators must do.
But that's actually just a small part of what's involved in creating a great course.
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To create a transformational learning experience for your students and a profitable business for you, you need to wear 3 hats:

1. Marketer

Before you can teach, you need students. Ideally, the right ones who are a great fit for your course.
And that means consistently publishing content that draws people into your world and subscribes them to your email list so you can get them excited to join your course.

2. Teacher

At the core of every online course is the transformation it creates for the students.
But course creators not only have to be excellent teachers who bring the curriculum to life with stories, metaphors, and exercises. They also need to entertain.
Every live session has to sell your students on attending the next one.

3. Manager

Creators often underestimate the operational part of running an online course.
In David Perell's words, "You want your students to be challenged, but never confused."
Creating a great student experience involves many small tasks you’re probably not thinking about right now.
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I know, this is a lot to handle! And that's why I created Course Creator Lab.
This site is a free resource to help you build a transformational, profitable online course.

How to use this site

Ask yourself: What is the biggest bottleneck right now to taking the next step on your journey? Where are you stuck?
  • If it's marketing your course, jump to this section and get help on audience building, marketing strategy, and copywriting.
  • If it's teaching your course, jump to this section and get help on curriculum, facilitation, and how to create transformation for your students.
  • If it's managing your course, jump to this section and get help on tools, operations, and hiring.
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You'll also find my recommendations for courses and communities to help you develop crucial skills and meet like-minded people in the online education space.
And if you're ready to hire support, check out the job board. You can post a job opening our browse through available freelancers to help you with copywriting, marketing, strategy, course management, videos, and more.
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That's it! Dive in and have fun!
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Who is Course Creator Lab made for?
This site is made for course creators who...
  • Prepare to launch a course for the first time and need support
  • Want to scale their course and and take it to the next level (e.g., outsourcing activities they've been doing themselves)
  • Care about their students and the transformation they provide
And for freelancers and creatives who...
  • Are passionate about online education and keen to elevate the whole industry
  • Want to help a course creator and their students succeed
  • Are life-long learners and always looking to improve in their profession

Marketing & Copywriting

Resources to help you build an audience, connect with your ideal students, and sell your course.

Templates

Actionable templates to help you create the assets you need to launch your course.
πŸ“ƒCourse Landing Page Template

Swipe Files

A collection of swipe-worthy copy to inspire and help you create your own.
πŸ” Course Names πŸ“ƒSales & Landing Pagesβœ‰οΈEmails

Essays

Short, 1-min-read essays with practical tips and strategies. Look out for the must-reads.
πŸ“šAtomic Essays on Marketing & Copywriting

Teaching & Facilitation

Resources to help you nail your transformation, create a killer curriculum, and deliver it with confidence.

Templates

Actionable templates to help you create the assets you need to launch your course.
🚧Coming soon

Essays

Short, 1-min-read essays with practical tips and strategies. Look out for the must-reads.
πŸ“šAtomic Essays on Teaching & Facilitation

Operations & Hiring

Resources to help you launch and run your course without overwhelm, so you can give your students the transformative experience they desire while you reap the rewards you deserve.

Templates

Actionable templates to help you organize all moving pieces and make sure nothing falls through the cracks.
βœ…The Savvy Course Creator ChecklistπŸ€”Decisions to make before you launch🧳Assets you need to launch

Job Board

Connecting course creators with the copywriters, designers, course managers, virtual assistants and others who want to help them succeed.
πŸ“ŒJob Board

Essays

Short, 1-min-read essays with practical tips and strategies. Look out for the must-reads.
πŸ“šAtomic Essays on Operations & Hiring
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Created by Julia Saxena I help experts, entrepreneurs, and influencers scale their impact by creating cohort-based courses and the marketing to sell them. Follow me on Twitter for daily tips on copywriting, online courses, and productivity, and subscribe to my newsletter "Scale Your Impact" to get my best content straight to your inbox every week.
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