Are you answering this essential question in your copy❓🤔

Are you answering this essential question in your copy❓🤔

Topic
Copywriting
Publish Date
Jun 21, 2021
Must-Read
When it comes to writing your landing page, the easy part is listing what's included in your online course:
Pre-recorded videos, live sessions, office hours, templates, community, et cetera.
That's all your prospective students need to know, right?
Actually, they are interested in something else. But I see many course creators miss answering this critical question.
The question I'm talking about is, "So what?"
You're offering office hours. So what?
They'll leave it up to their reader to figure out why this is amazing and what students can get out of attending office hours.
Unfortunately, you can't rely on your reader to figure it out for themselves. They're too busy and easily distracted.
And once they've left the page and are in their head thinking, you've lost them.
So, you have to spell it out for them by answering "So what?" and making it clear what's in it for them.
Here's how you can do that:
Use the simple formula "..., so you can..."
Let me give you an example: Join office hours every Tuesday at 1 pm so you can get direct access to your instructor and have all your questions answered.
This sentence directly attaches the benefit to the feature. Try introducing every element of your course that way.
TL;DR? Always ask "so what?" to spell out why a feature is important and what's in it for your audience.
 
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