Find essays by topic:
Browse all essays:
Atomic Essays on Marketing & Copywriting
How to reach your goals: Try the ICE framework
Marketing
Feb 4, 2022
Affiliates and referrals: How to spread the word about your course
Marketing
Launches
Feb 2, 2022
Should you offer discounts for your online course?
Pricing
Jan 25, 2022
8 marketing principles every online course creator should know and follow
Marketing
Jan 22, 2022
Finding language/market fit: How to attract and convert the right students to your online course
Copywriting
Marketing
Research
Dec 22, 2021
5 new ways to get powerful, authentic testimonials
Proof
Nov 30, 2021
Should you write copy yourself or hire a copywriter?
Copywriting
Nov 22, 2021
What if you wrote the copy first and created the matching product second?
Copywriting
Nov 20, 2021
The First/Last/Best/Worst/Weirdest Idea Generator
Content Marketing
Oct 23, 2021
How could you make marketing fun? 🤡
Marketing
Sep 29, 2021
Case studies: Why you need them and how to create them
Proof
Sep 20, 2021
The 4 stages of copywriting
Copywriting
Sep 9, 2021
Who are you writing for? Call out your reader
Copywriting
Sep 6, 2021
7 counterintuitive lessons I've learned about creating online and building an audience
Audience Building
Sep 4, 2021
Your “small fish in a big pond” advantage
Marketing
Aug 11, 2021
Diving deep into benefits: an exercise for anyone who wants to sell more effectively
Copywriting
Aug 2, 2021
Everyone needs a swipe file: Here's why and how to create one
Copywriting
Marketing
Jul 26, 2021
4 rules to get the most out of working with a copywriter ✍️
Copywriting
Jul 21, 2021
9 things that make marketing yourself & your creations hard
Marketing
Jul 18, 2021
Are you matching your reader's expectations? 😯
Copywriting
Jul 15, 2021
6 essential & free tools for anyone who writes
Copywriting
Content Marketing
Jul 8, 2021
Copywriting 101: Speak the language of your audience 📣
Copywriting
Jul 3, 2021
Trying to keep your copy as short as possible? Here's why you shouldn't
Copywriting
Jun 29, 2021
The simple funnel to launch your course 🚀
Marketing
Launches
Jun 27, 2021
Why should they believe you? How to add proof to your landing page
Copywriting
Proof
Jun 25, 2021
Are you answering this essential question in your copy❓🤔
Copywriting
Jun 21, 2021
How getting to know your students really well pays off 🔎
Research
Jun 17, 2021
Stuck writing copy? Try this trick to make the words flow easier
Copywriting
Jun 15, 2021
5 common copywriting mistakes course creators make on their landing pages
Copywriting
Jun 10, 2021
Why constraints are a blessing, not a curse ⛓
Content Marketing
Jun 8, 2021
Word choice matters: How to connect with your audience in your writing
Copywriting
Content Marketing
Jun 7, 2021
The educator's advantage: Marketing for course creators who hate marketing
Marketing
Jun 3, 2021
How to let go of perfectionism and ship more 🛳
Marketing
May 30, 2021
Launch day 🚀 How to make it a success without ending up a nervous wreck
Marketing
Launches
May 29, 2021
5 fresh ideas to simplify editing and improve your writing
Copywriting
Content Marketing
May 26, 2021
The 5-step copywriting process to get you from blank page to ready to publish
Copywriting
May 20, 2021
Name it and claim it: How to stand out online
Marketing
May 16, 2021
Why you should give away your best ideas for free 💡
Marketing
Content Marketing
May 15, 2021
How long should your landing page be?
Copywriting
May 11, 2021
4 steps to finding the right name for your course
Marketing
May 9, 2021
6 ways to hook your readers in the first sentence and hold their attention 👀
Copywriting
Content Marketing
May 6, 2021
Running out of content ideas? Go "Titles First"
Content Marketing
May 3, 2021
The name of your course is not your headline
Copywriting
Apr 28, 2021
The 4-P copywriting framework for writing messages that get attention and convert
Copywriting
Apr 23, 2021
Put yourself in a box 📦
Marketing
Apr 22, 2021
Send this email after your launch if you want to be better prepared for your next one
Research
Launches
Apr 21, 2021
Building in public: Why it's hard and worth doing it anyway
Marketing
Apr 20, 2021
How to write online: a mini masterclass by Nicolas Cole
Content Marketing
Apr 19, 2021
3 audience-building habits to get your first 10 students 🎓
Audience Building
Apr 18, 2021
How to write a killer landing page that converts
Copywriting
Apr 17, 2021
6 principles to make your ideas so sticky your audience will never forget them
Copywriting
Content Marketing
Apr 16, 2021
Why is it so damn hard to get your point across?
Content Marketing
Copywriting
Apr 13, 2021
7 rules to get the most out of your customer research
Research
Apr 12, 2021
The 3 things you must know about your audience (and how to uncover them)
Research
Apr 9, 2021
The painless approach to customer research
Research
Apr 8, 2021
You’ve got to keep showing up 👋
Marketing
Apr 4, 2021
How should you price your cohort-based course?
Pricing
Apr 3, 2021
Where high-converting messages come from
Copywriting
Research
Apr 1, 2021
5 ways to optimize your cohort-based course offer
Marketing
Launches
Mar 31, 2021
The 6-step editing workflow to improve your copy and increase conversions
Copywriting
Mar 28, 2021
How to write conversational copy (and avoid sounding like a corporate robot)
Copywriting
Mar 25, 2021
5 lessons on writing from Morgan Housel and one aha moment
Content Marketing
Mar 24, 2021
10 maxims for copywriting and marketing success by Gary Bencivenga
Marketing
Copywriting
Mar 22, 2021
20 ways to promote your online course and get people excited
Marketing
Content Marketing
Launches
Mar 21, 2021
What your website and Hogwarts have in common (but shouldn't)
Copywriting
Mar 20, 2021
Writing well is easier than you think
Copywriting
Mar 18, 2021
![Using a paid workshop to validate your course idea [Case Study]](https://images.unsplash.com/photo-1517245386807-bb43f82c33c4?ixlib=rb-1.2.1&q=85&fm=jpg&crop=entropy&cs=srgb)
Using a paid workshop to validate your course idea [Case Study]
Marketing
Mar 17, 2021
How to make your headlines work harder for you
Copywriting
Mar 15, 2021
How to get terrific testimonials for your online course
Copywriting
Proof
Mar 14, 2021
How to make your call-to-action so enticing your reader can't help but click
Copywriting
Mar 13, 2021
Do this before you write any piece of copy
Copywriting
Mar 11, 2021
5 design mistakes that make your copy hard to read and hurt your conversion rate
Copywriting
Design
Mar 9, 2021
Beyond benefits: What your customer really want
Copywriting
Mar 6, 2021
Anyone can write copy with this simple formula
Copywriting
Mar 3, 2021
My 6 favorite free copywriting resources
Copywriting
Feb 28, 2021
Is your copy full of “word-shaped air”?
Copywriting
Feb 26, 2021
Why amazing copy won't guarantee a successful launch...and what will
Copywriting
Marketing
Feb 23, 2021
What copywriting is and is not
Copywriting
Feb 20, 2021
Why marketing is hard for the smartest people
Marketing
Feb 18, 2021
Specificity wins: Here's how
Copywriting
Content Marketing