Atomic Essays on Marketing & Copywriting
Finding language/market fit: How to attract and convert the right students to your online course
Dec 22, 2021
Copywriting
Marketing
Research
Should you write copy yourself or hire a copywriter?
Nov 22, 2021
Copywriting
What if you wrote the copy first and created the matching product second?
Nov 20, 2021
Copywriting
The 4 stages of copywriting
Sep 9, 2021
Copywriting
Who are you writing for? Call out your reader
Sep 6, 2021
Copywriting
Diving deep into benefits: an exercise for anyone who wants to sell more effectively
Aug 2, 2021
Copywriting
Everyone needs a swipe file: Here's why and how to create one
Jul 26, 2021
Copywriting
Marketing
4 rules to get the most out of working with a copywriter ✍️
Jul 21, 2021
Copywriting
Are you matching your reader's expectations? 😯
Jul 15, 2021
Copywriting
6 essential & free tools for anyone who writes
Jul 8, 2021
Copywriting
Content Marketing
Copywriting 101: Speak the language of your audience 📣
Jul 3, 2021
Copywriting
Trying to keep your copy as short as possible? Here's why you shouldn't
Jun 29, 2021
Copywriting
Why should they believe you? How to add proof to your landing page
Jun 25, 2021
Copywriting
Proof
Are you answering this essential question in your copy❓🤔
Jun 21, 2021
Copywriting
Stuck writing copy? Try this trick to make the words flow easier
Jun 15, 2021
Copywriting
5 common copywriting mistakes course creators make on their landing pages
Jun 10, 2021
Copywriting
Word choice matters: How to connect with your audience in your writing
Jun 7, 2021
Copywriting
Content Marketing
5 fresh ideas to simplify editing and improve your writing
May 26, 2021
Copywriting
Content Marketing
The 5-step copywriting process to get you from blank page to ready to publish
May 20, 2021
Copywriting
How long should your landing page be?
May 11, 2021
Copywriting
6 ways to hook your readers in the first sentence and hold their attention 👀
May 6, 2021
Copywriting
Content Marketing
The name of your course is not your headline
Apr 28, 2021
Copywriting
The 4-P copywriting framework for writing messages that get attention and convert
Apr 23, 2021
Copywriting
How to write a killer landing page that converts
Apr 17, 2021
Copywriting
6 principles to make your ideas so sticky your audience will never forget them
Apr 16, 2021
Copywriting
Content Marketing
Why is it so damn hard to get your point across?
Apr 13, 2021
Content Marketing
Copywriting
Where high-converting messages come from
Apr 1, 2021
Copywriting
Research
The 6-step editing workflow to improve your copy and increase conversions
Mar 28, 2021
Copywriting
How to write conversational copy (and avoid sounding like a corporate robot)
Mar 25, 2021
Copywriting
10 maxims for copywriting and marketing success by Gary Bencivenga
Mar 22, 2021
Marketing
Copywriting
What your website and Hogwarts have in common (but shouldn't)
Mar 20, 2021
Copywriting
Writing well is easier than you think
Mar 18, 2021
Copywriting
How to make your headlines work harder for you
Mar 15, 2021
Copywriting
How to get terrific testimonials for your online course
Mar 14, 2021
Copywriting
Proof
How to make your call-to-action so enticing your reader can't help but click
Mar 13, 2021
Copywriting
Do this before you write any piece of copy
Mar 11, 2021
Copywriting
5 design mistakes that make your copy hard to read and hurt your conversion rate
Mar 9, 2021
Copywriting
Design
Beyond benefits: What your customer really want
Mar 6, 2021
Copywriting
Anyone can write copy with this simple formula
Mar 3, 2021
Copywriting
My 6 favorite free copywriting resources
Feb 28, 2021
Copywriting
Is your copy full of “word-shaped air”?
Feb 26, 2021
Copywriting
Why amazing copy won't guarantee a successful launch...and what will
Feb 23, 2021
Copywriting
Marketing
What copywriting is and is not
Feb 20, 2021
Copywriting
Specificity wins: Here's how
Copywriting
Content Marketing