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Copywriting

Atomic Essays on Marketing & Copywriting

Landing Page vs. Sales Page: What’s the difference and when do you need which page?

Landing Page vs. Sales Page: What’s the difference and when do you need which page?

The 2 most popular types of headlines & how to master them (incl. formulas)

The 2 most popular types of headlines & how to master them (incl. formulas)

Brand Guide: Why you need one & what should be in it

Content Marketing

Finding language/market fit: How to attract and convert the right students to your online course

Finding language/market fit: How to attract and convert the right students to your online course

Should you write copy yourself or hire a copywriter?

Should you write copy yourself or hire a copywriter?

What if you wrote the copy first and created the matching product second?

What if you wrote the copy first and created the matching product second?

The 4 stages of copywriting

The 4 stages of copywriting

Who are you writing for? Call out your reader

Who are you writing for? Call out your reader

Diving deep into benefits: an exercise for anyone who wants to sell more effectively

Diving deep into benefits: an exercise for anyone who wants to sell more effectively

Everyone needs a swipe file: Here's why and how to create one

Everyone needs a swipe file: Here's why and how to create one

4 rules to get the most out of working with a copywriter ✍️

4 rules to get the most out of working with a copywriter ✍️

Are you matching your reader's expectations? 😯

Are you matching your reader's expectations? 😯

6 essential & free tools for anyone who writes

6 essential & free tools for anyone who writes

Content Marketing

Copywriting 101: Speak the language of your audience 📣

Copywriting 101: Speak the language of your audience 📣

Trying to keep your copy as short as possible? Here's why you shouldn't

Trying to keep your copy as short as possible? Here's why you shouldn't

Why should they believe you? How to add proof to your landing page

Why should they believe you? How to add proof to your landing page

Are you answering this essential question in your copy❓🤔

Are you answering this essential question in your copy❓🤔

Stuck writing copy? Try this trick to make the words flow easier

Stuck writing copy? Try this trick to make the words flow easier

5 common copywriting mistakes course creators make on their landing pages

5 common copywriting mistakes course creators make on their landing pages

Word choice matters: How to connect with your audience in your writing

Word choice matters: How to connect with your audience in your writing

Content Marketing

5 fresh ideas to simplify editing and improve your writing

5 fresh ideas to simplify editing and improve your writing

Content Marketing

The 5-step copywriting process to get you from blank page to ready to publish

The 5-step copywriting process to get you from blank page to ready to publish

How long should your landing page be?

How long should your landing page be?

6 ways to hook your readers in the first sentence and hold their attention 👀

6 ways to hook your readers in the first sentence and hold their attention 👀

Content Marketing

The name of your course is not your headline

The name of your course is not your headline

The 4-P copywriting framework for writing messages that get attention and convert

The 4-P copywriting framework for writing messages that get attention and convert

How to write a killer landing page that converts

How to write a killer landing page that converts

6 principles to make your ideas so sticky your audience will never forget them

6 principles to make your ideas so sticky your audience will never forget them

Content Marketing

Why is it so damn hard to get your point across?

Why is it so damn hard to get your point across?

Content Marketing

Where high-converting messages come from

Where high-converting messages come from

The 6-step editing workflow to improve your copy and increase conversions

The 6-step editing workflow to improve your copy and increase conversions

How to write conversational copy (and avoid sounding like a corporate robot)

How to write conversational copy (and avoid sounding like a corporate robot)

10 maxims for copywriting and marketing success by Gary Bencivenga

10 maxims for copywriting and marketing success by Gary Bencivenga

What your website and Hogwarts have in common (but shouldn't)

What your website and Hogwarts have in common (but shouldn't)

Writing well is easier than you think

Writing well is easier than you think

How to make your headlines work harder for you

How to make your headlines work harder for you

How to get terrific testimonials for your online course

How to get terrific testimonials for your online course

How to make your call-to-action so enticing your reader can't help but click

How to make your call-to-action so enticing your reader can't help but click

Do this before you write any piece of copy

Do this before you write any piece of copy

5 design mistakes that make your copy hard to read and hurt your conversion rate

5 design mistakes that make your copy hard to read and hurt your conversion rate

Beyond benefits: What your customer really want

Beyond benefits: What your customer really want

Anyone can write copy with this simple formula

Anyone can write copy with this simple formula

My 6 favorite free copywriting resources

My 6 favorite free copywriting resources

Is your copy full of “word-shaped air”?

Is your copy full of “word-shaped air”?

Why amazing copy won't guarantee a successful launch...and what will

Why amazing copy won't guarantee a successful launch...and what will

What copywriting is and is not

What copywriting is and is not

Specificity wins: Here's how

Specificity wins: Here's how

Content Marketing