Decisions to make before you launch

These are the decisions you should make when planning your next cohort.


  • What's the name of your course?


  • How many students are you aiming for in this cohort?
  • What's your revenue goal?
  • Any other goals you're after?


  • Who will be involved?
  • What are the responsibilities of each team member?
  • Do you need to hire someone?


  • When is the cart going to open / close?
  • When are your live sessions going to take place? (Don't forget to specify the timezone)
  • Will you offer office hours/ Q&A sessions?


  • Where will you host your sales page? e.g. LMS like Kajabi, Teachable, Podia or via a landing page build with Carrd or Unbounce
  • How will you process payments? e.g. PayPal, Stripe, Gumroad
  • How will you email students? e.g. ConvertKit
  • Where will you host your onboarding/ exit survey? e.g. Google Forms, Typeform
  • How will you schedule your session? e.g. Google Calendar, Luma
  • How will you host your live sessions? e.g. Zoom
  • How will students interact? e.g. Slack, Circle, Discord
  • How will you share materials and host recordings of your live sessions? e.g. LMS, Notion

Pricing & Policy

  • What's the price? Do you offer tiered pricing?
  • Do you offer a discount/special price for certain people or during a certain timeframe?
  • What's the guarantee?