These are the decisions you should make when planning your next cohort.
Name
- What's the name of your course?
Goals
- How many students are you aiming for in this cohort?
- What's your revenue goal?
- Any other goals you're after?
Team
- Who will be involved?
- What are the responsibilities of each team member?
- Do you need to hire someone?
Schedule
- When is the cart going to open / close?
- When are your live sessions going to take place? (Don't forget to specify the timezone)
- Will you offer office hours/ Q&A sessions?
Tools
- Where will you host your sales page? e.g. LMS like Kajabi, Teachable, Podia or via a landing page build with Carrd or Unbounce
- How will you process payments? e.g. PayPal, Stripe, Gumroad
- How will you email students? e.g. ConvertKit
- Where will you host your onboarding/ exit survey? e.g. Google Forms, Typeform
- How will you schedule your session? e.g. Google Calendar, Luma
- How will you host your live sessions? e.g. Zoom
- How will students interact? e.g. Slack, Circle, Discord
- How will you share materials and host recordings of your live sessions? e.g. LMS, Notion
Pricing & Policy
- What's the price? Do you offer tiered pricing?
- Do you offer a discount/special price for certain people or during a certain timeframe?
- What's the guarantee?