Creating a course takes a lot of time and resources.
Even if you start a cohort-based course that you build as you go along, you still need to have a good idea of what your students need and what you can teach.
Because if you don't, only very few people might want to take your course, or your students might not benefit from it as they had hoped to.
Now, what happens if you invest the time to talk to prospective students to truly understand how you can help them best?
Well, there are 4 main benefits to this approach:
- What you discover can help you sell your audience on taking your course. You can clearly show what's in it for them and be confident that you're hitting the right points in your copy.
- You can be very specific about who is a great fit for your course and who isn't. That way, you'll attract the right people while repelling anyone who won't necessarily benefit from it.
- You aren't just making assumptions on what to include or exclude from your course. What's in your head doesn't necessarily match what your audience actually wants.
- The more you know about your students' specific situations and challenges, the better you can choose relevant examples in your course they can identify with. This can help them digest and apply what you're teaching.
Ultimately, getting to know your audience really well will help you create a truly transformative course with higher completion and satisfaction rates that your students rave about.