Landing Page vs. Sales Page: What’s the difference and when do you need which page?

Landing Page vs. Sales Page: What’s the difference and when do you need which page?

Topic
Marketing
Copywriting
Publish Date
May 24, 2022
Must-Read
I’ve seen the terms landing page and sales page used interchangeably countless times.
But they’re not the same thing!
Knowing the difference is important when you’re looking to hire a marketer and/or copywriter to grow your business. You’ll avoid a lot of confusion when you speak the same language.
Let’s find out what makes these pages different and what they have in common:

Landing Pages

Goal: Lead Generation
Landing pages are short web pages used to entice visitors to sign up for events, join newsletters, or download lead magnets.
They typically include a form to collect the visitor’s email address so they can be added to your email list.

Sales Pages

Goal: Sales (it’s in the name ;))
Sales pages are often much longer than landing pages and promote a paid product/service. The page should help the visitor decide if what’s offered is right for them or not.
Your sales page should lead to a checkout page where your new customer makes the payment.

What Sales and Landing Pages have in common

Both types of pages have one call-to-action. That means there’s only one thing for visitors to do on the page.
Other links on the page are a distraction. That’s why sales and landing pages typically don’t have a navigation bar on the top.
 
Want to see examples of great sales and landing pages for online courses?