Atomic Essays on Marketing & Copywriting
Landing Page vs. Sales Page: What’s the difference and when do you need which page?
Must-Read
May 24, 2022
Marketing
Copywriting
The 80% Rule: How to Improve Your Marketing at Lightning Speed
Must-Read
May 18, 2022
Marketing
Why Your Lead Magnet Isn’t Producing More Paying Customers (And How to Fix It)
Must-Read
May 16, 2022
Audience Building
Marketing
How I Write the Forte Labs Newsletter in 1 Hour Every Week
Must-Read
May 3, 2022
Marketing
5 Marketing Assets Course Creators Can’t Live Without
Must-Read
Apr 29, 2022
Marketing
Launches
What’s a Marketing Funnel? And why you should care
Must-Read
Apr 27, 2022
Marketing
Launches
What Makes You Credible Online?
Must-Read
Apr 26, 2022
Marketing
Audience Building
Brand Guide: Why you need one & what should be in it
Must-Read
Apr 8, 2022
Content Marketing
Marketing
Copywriting
How to reach your goals: Try the ICE framework
Must-Read
Feb 4, 2022
Marketing
Affiliates and referrals: How to spread the word about your course
Must-Read
Feb 2, 2022
Marketing
Launches
8 marketing principles every online course creator should know and follow
Must-Read
Jan 22, 2022
Marketing
Finding language/market fit: How to attract and convert the right students to your online course
Must-Read
Dec 22, 2021
Copywriting
Marketing
Research
How could you make marketing fun? 🤡
Must-Read
Sep 29, 2021
Marketing
Your “small fish in a big pond” advantage
Must-Read
Aug 11, 2021
Marketing
Everyone needs a swipe file: Here's why and how to create one
Must-Read
Jul 26, 2021
Copywriting
Marketing
9 things that make marketing yourself & your creations hard
Must-Read
Jul 18, 2021
Marketing
The simple funnel to launch your course 🚀
Must-Read
Jun 27, 2021
Marketing
Launches
The educator's advantage: Marketing for course creators who hate marketing
Must-Read
Jun 3, 2021
Marketing
How to let go of perfectionism and ship more 🛳
Must-Read
May 30, 2021
Marketing
Launch day 🚀 How to make it a success without ending up a nervous wreck
Must-Read
May 29, 2021
Marketing
Launches
Name it and claim it: How to stand out online
Must-Read
May 16, 2021
Marketing
Why you should give away your best ideas for free 💡
Must-Read
May 15, 2021
Marketing
Content Marketing
4 steps to finding the right name for your course
Must-Read
May 9, 2021
Marketing
Put yourself in a box 📦
Must-Read
Apr 22, 2021
Marketing
Building in public: Why it's hard and worth doing it anyway
Must-Read
Apr 20, 2021
Marketing
You’ve got to keep showing up 👋
Must-Read
Apr 4, 2021
Marketing
5 ways to optimize your cohort-based course offer
Must-Read
Mar 31, 2021
Marketing
Launches
10 maxims for copywriting and marketing success by Gary Bencivenga
Must-Read
Mar 22, 2021
Marketing
Copywriting
20 ways to promote your online course and get people excited
Must-Read
Mar 21, 2021
Marketing
Content Marketing
Launches
Using a paid workshop to validate your course idea [Case Study]
Must-Read
Mar 17, 2021
Marketing
Why amazing copy won't guarantee a successful launch...and what will
Must-Read
Feb 23, 2021
Copywriting
Marketing
Why marketing is hard for the smartest people
Must-Read
Feb 18, 2021
Marketing