When you’re just starting your online course, you’re likely doing everything yourself.
You’re the teacher, marketer, copywriter, course manager, and facilitator.
But wearing these many hats is unsustainable for most over time. Not to mention that all these roles require a different skillset.
You’ll reach a time when you need support.
You could work with a copywriter to help you create your landing page and launch emails, a graphic designer for your website, a social media manager to promote your content, or a course manager to take care of ops.
The big question is: Where do you find help?
Here are 5 places to look for the right person:
Your alumni are often the ideal candidates. They know your course, love what you do, and want to see you succeed.
I’m the perfect example here! I took Building a Second Brain in 2020, and it instantly became one of my favorite online courses. I stayed involved in the community and am now their Marketing Manager.
Another great thing about hiring alumni: The onboarding process will be fast because they already have so much context.
However, depending on your course topic, your alumni might not bring the necessary skills you need or would be interested in pursuing a career in online education.
That’s when you go to the next-best option...
I’m on a mission to help course creators meet skilled freelancers who are as passionate about making a difference for students as they are.
On Course Creator Lab, I’m gathering the profiles of capable marketers, video editors, copywriters, VAs, course managers, graphic designers, and instructional designers who are keen to work with course creators.
If you’re a freelancer or know someone who wants to work in the online education space, send them to this page so they can add their profile.
I bet you’re part of some awesome communities through online courses or even Facebook groups. Ask around if they can recommend someone who fits your job description.
Most people would be happy to make an introduction to someone they’ve worked with successfully.
Don’t forget to post on social media that you’re looking for help.
Link to your job description and encourage your network to share it with their network.
It’s often our weak ties that can make an unexpected connection.
You can find great people there (I got started on Upwork, actually), but the quality range will vary.
Be as precise as possible when posting your job, and be ready to interview and test several candidates.