Copywriting is like having a conversation with your prospect on the page.
But for many, writing copy is a monologue. They only think about what they want to tell people about their offer. And often get stuck writing.
Here's a different approach: Imagine having a real-life conversation with one of your prospects.
First, pick one real person that you want to help.
It could be one of your clients or someone who has expressed interest in your offer.
Now, envision meeting them at your favorite coffee shop to catch up.
After you've both ordered your preferred beverage (mine is a mocha), you settle down in comfy armchairs at a table in a quiet corner.
And you pose a question you'd ask a good friend: "What's up? What's happening in your life?"
They're telling you about their recent struggles with something they want to achieve.
Really listen to what they're saying.
Then you might ask them what they've tried to solve their problem.
And they respond with how other solutions have let them down.
Now's the right time to tell them how you could help and suggest trying your offer.
What questions do they ask you about your offer? What objections do they bring up?
Help them decide if your offer is the right fit for them or not. And don't forget to tell them what the next step is if they want to move forward.
Play out this entire dialogue in your head, or even out loud. Now you just have to write it down.
Your copy will flow easier and sound more conversational, like you're talking with your prospects and not at them.