The 80% Rule: How to Improve Your Marketing at Lightning Speed

The 80% Rule: How to Improve Your Marketing at Lightning Speed

Topic
Marketing
Publish Date
May 18, 2022
Must-Read
Perfectionism kills all progress.
When you keep tweaking your emails, landing pages, and lead magnets forever without hitting “publish,” you’ll never get anywhere.
It may feel like you’re doing the right thing because you’re setting a high quality bar for your content...
But, let’s be honest, it’s really the fear of negative feedback or no feedback at all in disguise.
Instead, follow the 80% rule:
Whatever content or copy you’re working on, get it out there as soon as you hit 80%.
That means there might still be some details that you’re not happy with or unsure about.
Doesn’t matter! 80% is good enough to make some noise, so you can listen for signal: Is it catching on or falling flat? From there, you can always iterate and add more bells and whistles.
Here’s an example:
Let’s say you’re creating a free ebook as a lead magnet.
Without publishing it, you’ll never know if it actually attracts the right kind of people to you.
But when you get it to 80% and release it into the wild, you accelerate your learning.
If it performs well, consider...
  • adding the call-to-action to more places online
  • improving the lead magnet itself, e.g., with a professional design
  • following it up with an email sequence
If it doesn’t meet your expectations, consider...
  • adjusting the call-to-action
  • positioning it for another target audience
  • abandoning it all together
Following the 80% rule means you won’t waste time on something that doesn’t work.