A cohort-based course has a ton of moving pieces.
Getting clear on a few crucial things early on will make your planning and preparation much easier.
So grab your favorite note-taking tool, turn off your notifications for at least 30 min and work through these questions.
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🔤 Name: What's the name of your course? This is important because you want people to get used to hearing it and even buy the matching domain name.
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🎯 Goals: How many students are you aiming for in this cohort? What's your revenue goal? Any learning goals you're after?
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👥 Team: Who will be involved? What are the responsibilities of each team member? Do you need to hire someone?
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📆 Schedule: When is the cart going to open/close? When are your live sessions going to take place (Don't forget to specify the timezone)? Will you offer office hours/ Q&A sessions?
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💵 Pricing & Policy: What's the price? Will you offer tiered pricing? Will you offer a discount/special price for certain people or during a certain timeframe? What's your guarantee?
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📃 Curriculum: How will your course be structured? And what will you teach in each module? If you're launching for a second or third time: What are you changing?
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🛠Tools: What tools will you use to...
- Host your sales page
- Process payments
- Email students
- Host your onboarding/exit survey
- Schedule your live sessions
- Host your live sessions
- Help students connect and interact
- Share materials and recordings of your live sessions
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When you got this figured out, you're in great shape to move forward and go into execution mode.
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