The crucial decisions every cohort-based course creators has to make before launching

The crucial decisions every cohort-based course creators has to make before launching

Topic
Launches
Publish Date
Mar 23, 2021
Must-Read
A cohort-based course has a ton of moving pieces.
Getting clear on a few crucial things early on will make your planning and preparation much easier.
So grab your favorite note-taking tool, turn off your notifications for at least 30 min and work through these questions.
 
🔤 Name: What's the name of your course? This is important because you want people to get used to hearing it and even buy the matching domain name.
 
🎯 Goals: How many students are you aiming for in this cohort? What's your revenue goal? Any learning goals you're after?
 
👥 Team: Who will be involved? What are the responsibilities of each team member? Do you need to hire someone?
 
📆 Schedule: When is the cart going to open/close? When are your live sessions going to take place (Don't forget to specify the timezone)? Will you offer office hours/ Q&A sessions?
 
💵 Pricing & Policy: What's the price? Will you offer tiered pricing? Will you offer a discount/special price for certain people or during a certain timeframe? What's your guarantee?
 
📃 Curriculum: How will your course be structured? And what will you teach in each module? If you're launching for a second or third time: What are you changing?
 
🛠 Tools: What tools will you use to...
  • Host your sales page
  • Process payments
  • Email students
  • Host your onboarding/exit survey
  • Schedule your live sessions
  • Host your live sessions
  • Help students connect and interact
  • Share materials and recordings of your live sessions
 
When you got this figured out, you're in great shape to move forward and go into execution mode.
 
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