I'm talking about the offboarding or completion survey, of course.
Here are 3 reasons why you shouldn't miss surveying your students as your cohort comes to a close:
- Feedback: This is the perfect opportunity to ask for feedback and figure out what you should improve next time.
- Results: Your students can self-assess their skills and abilities and compare their scores to the start of the course. Everyone gets a clear view of how much they improved.
- Testimonials: The answers to your offboarding survey are the perfect fodder for creating authentic testimonials that capture your students' experience and results.
Focus on open-ended questions so you can gather qualitative data.
- How has [course] impacted your life/work?
- What concrete results did you achieve/notice?
- What's your biggest win from the course?
- Which part of the course had the biggest/least impact on you and why?
- What's the #1 way we should improve [course]?
The only quantitative question I recommend asking is:
How likely are you to recommend [course] to friends, family, and coworkers? (0 = very unlikely, 10 = very likely)
Use the results to this question to calculate your Net Promoter Score (NPS). The NPS is a widely-known metric that you can leverage in your marketing.
🚨 Pro-Tip: The completion rate of the offboarding survey is often much much lower compared to your onboarding survey.
Consider giving your students a little incentive to complete it. This could take the form of a bonus lesson/video, a template/checklist, or anything else that's of value to your students.