The crucial step you can't miss at the end of your online course

The crucial step you can't miss at the end of your online course

Topic
Publish Date
Dec 3, 2021
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I'm talking about the offboarding or completion survey, of course.
Here are 3 reasons why you shouldn't miss surveying your students as your cohort comes to a close:
  1. Feedback: This is the perfect opportunity to ask for feedback and figure out what you should improve next time.
  1. Results: Your students can self-assess their skills and abilities and compare their scores to the start of the course. Everyone gets a clear view of how much they improved.
  1. Testimonials: The answers to your offboarding survey are the perfect fodder for creating authentic testimonials that capture your students' experience and results.

Now, which questions should you ask?

Focus on open-ended questions so you can gather qualitative data.
For example:
  • How has [course] impacted your life/work?
  • What concrete results did you achieve/notice?
  • What's your biggest win from the course?
  • Which part of the course had the biggest/least impact on you and why?
  • What's the #1 way we should improve [course]?
 
The only quantitative question I recommend asking is:
How likely are you to recommend [course] to friends, family, and coworkers? (0 = very unlikely, 10 = very likely)
Use the results to this question to calculate your Net Promoter Score (NPS). The NPS is a widely-known metric that you can leverage in your marketing.
 
🚨 Pro-Tip: The completion rate of the offboarding survey is often much much lower compared to your onboarding survey.
Consider giving your students a little incentive to complete it. This could take the form of a bonus lesson/video, a template/checklist, or anything else that's of value to your students.
 
 
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