The messages that make the difference on your sales page or website don’t come from a copywriter or the inside of your head.
They come directly from your audience.
But uncovering these messages takes work...when you approach customer research the way many businesses do.
They'll start to send out surveys and look through old emails once they desperately need the input.
What if there's a better way?
The good news is: You're already doing most of the work!
Every time you speak to a prospect or client, it’s customer research. Every time you look at a competitor’s website, it’s customer research. And every time you help someone on Twitter or LinkedIn with a question in your area of expertise, it’s customer research.
But, chances are you aren’t leveraging what you’re learning.
And unless you have a system to store your insights, there's no easy way for you to recall them later.
The solution: Capture the observations in the moment you have them. You can even automate collecting feedback from your clients via evergreen surveys.
Customer research can transform from a big, one-time effort to a daily habit that feels (almost) effortless.
You'll amass an ever-growing library of insights that has two major benefits for you:
1. What you learn can spark ideas for new products and services or prompt you to improve your existing solutions.
2. You and your copywriter can write better copy faster. All the messages are already there.