Trying to keep your copy as short as possible? Here's why you shouldn't

Trying to keep your copy as short as possible? Here's why you shouldn't

Topic
Copywriting
Publish Date
Jun 29, 2021
Must-Read
Do we live in a TL;DR society?
Well, if you've been anywhere on the internet in recent years, you've probably come across the statistic that the human attention span has dropped to only 8 seconds.
And that's apparently even less than goldfish can remember.
Turns out, this is bogus in two ways: There's no real evidence behind this number, and goldfish actually have a much better memory.
We're perfectly capable of paying attention for a long time.
After all, we binge-watch our favorite Netflix series and spent 4 hours watching the Zack Snyder cut of Justice League.
So, long-form content still works!
What does that mean for your copy?
Your copy can't be too long, only too boring!
That's because we don't have short attention spans, only short consideration spans.
People will always keep reading or watching if something interests them and especially when they think you can solve one of their problems.
But by making your copy too short, you risk not getting your message across and losing your audience.
So, how do you make your copy "not boring"?
Avoid refined marketing speak, buzzwords, and the generic messages we've all seen a thousand times. Our eyes just gloss over them because they're so predictable.
Instead, tell stories. Everybody loves a good story!
And when you do, add specific details, paint a picture with your words. That way, you give your readers something to latch onto.
 
notion image