What if you wrote the copy first and created the matching product second?

What if you wrote the copy first and created the matching product second?

Topic
Copywriting
Publish Date
Nov 20, 2021
Must-Read
Wait, what?
I'm supposed to write something that promotes a non-existing thing?
That's exactly what I'm proposing!
I know, this turns the usual sequence of events on its head.
Typically, you'd first create a thing that you want to sell (or give away for free).
This could be a workshop you're hosting, a template you created, or a full-fledged cohort-based course.
Once you're done creating the thing, you sit down and cobble together some words to entice people to buy or sign up for it.
Because you know...people don't buy anything online without copy.
But here's the problem: By the time you reach the copywriting stage, you're tired.
All your energy went into making this thing awesome, and now you wish it would just sell itself (it won't, unfortunately).

Let's approach this the other way around

You've had a brilliant idea! You're excited and brimming with energy.
Now that you got momentum, sit down and put your thoughts on paper immediately:
  • Who is this for?
  • What problem am I solving?
  • What's so awesome about this thing?
  • Why do people need this right now?
  • Here's how it works
  • And so on
Without much effort, you have a first draft of your sales copy written (with your excitement and passion shining through).
Now, you just have to build the thing to match what's on paper.
Then, go back to your copy and edit it. (I know not everything turns out exactly how we imagined it.)
And that's it. Hit publish!
Isn't that much easier?
 
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