You already know that you should always target a particular group of people (your ideal customers) with your copy.
Staying vague with the hope of appealing to anyone ultimately resonates with nobody.
When you get specific with your audience, you form a stronger bond with them and build trust.
So, make it crystal clear who you're writing for by calling out your reader on your landing page or website.
You can do this right above the headline, so it's one of the first things they see.
“For product managers looking to level up in their career”
“For Python developers looking for love”
“For craft beer fans who want to lose their beer belly”
When you call them out by name, your audience will know straight away that they’re in the right place and that you understand their needs.
This makes them so much more likely to dive into the rest of your copy.