Why amazing copy won't guarantee a successful launch...and what will

Why amazing copy won't guarantee a successful launch...and what will

Topic
Copywriting
Marketing
Publish Date
Feb 23, 2021
Must-Read
Your product is ready to go. Now you just have to hire a copywriter.
They'll magically conjure up messages for your sales page and email funnel that make your prospects pull out their credit cards as if under some love spell.
Unfortunately, it doesn't work like that.
Copy will only help you generate sales if you have two other crucial elements in place.
If these are missing, even the most persuasive copy won't save your launch.
What I'm talking about are an engaged list and an optimized offer.
Your engaged list: That's your audience, the people on your email list. To even consider purchasing your product, they need to know, like, and trust you.
They also need to believe that your product is the right fit, will work for them and comes at just the right time. Which brings us to...
Your optimized offer: First and foremost, your offer needs to have product/market fit. If you can also show your audience what's in it for them, concrete results, a clear ROI, then you're headed the right way.
To optimize your offer further, add a bonus, a guarantee, payment plans, or a form of urgency.
With a list of hungry prospects and a compelling offer, copy CAN do its magic and convert more customers for you.
So, always remember: List > Offer > Copy
 
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