You're positioning your course as the ideal solution for your audience on your landing page.
The shortcut to an outcome.
But the thing is, you can't expect your audience to automatically believe that you can deliver this transformation.
I mean, we've all seen too many sales messages in our lives. And were maybe even burned by a product or service that didn't deliver.
Hence, we've become wary of new offers.
So, what should you do? Prove every claim you're making!
Luckily, there are plenty of different elements of proof available to you.
Here's a selection, starting with the most powerful and trustworthy ones:
📹 Video testimonials: To make them more objective, you can even hire a third-party company to interview your students and produce the final videos.
📌 Live social media testimonials: Directly embed tweets or LinkedIn posts on your page.
🖼 Screenshots or video walkthroughs: Give your audience a glimpse of the inside of your course.
👥 Case studies: Showcase your students' successes, ideally with screenshots.
🧑🎓 Your credentials: Prove why you're the best person to teach this.
📈 Data: Show how much your past students have improved.
📝 Written testimonials: Make sure to include the name, title, and picture of the person.
📊 Your results: Show the successes you've had using your methodology
Feel free to get creative on how you can prove that your course provides the transformation that you promise.