If you’re still a little light on experience or your course or product is brand new, then your confidence often stands on shaky legs.
How can you compete with the big, established players in your field?
In this case, always remember that bigger isn’t always better.
Just think about all the large corporations that we view as untrustworthy and unreliable.
Wouldn’t you rather do business with someone who you know personally? Who would go the extra mile for you?
As the little guy or gal, you can make your authenticity, personality, and values work for you.
Share why you do what you do so your audience can form a connection.
Show how much your clients or students mean to you and how they get your personal attention.
You’re not a faceless mega-corp, and that’s a huge advantage!