20 ways to promote your online course and get people excited
Marketing
Content Marketing
Launches
- Create a lead magnet (email course, ebook,...) that solves a burning problem for your audience 🧲
- Host a free workshop/webinar/masterclass and give participants a taste of what you'll teach in your course 🧑🏫
- Write blog posts about your method and the results you're getting ✍️
- Answer questions on Quora or Reddit and link to your content ⁉️
- Create short videos and share them on your YouTube channel and social media 🎬
- Tweet about it in a way that still adds value and isn't all sales 🐥
- Go on podcasts and share why now is the right time to learn what you're teaching 🎙
- Talk on Clubhouse or Twitter Spaces about your course 🎤
- Create a quiz so people can find out if they need what you're teaching 📝
- Run a challenge and give away prizes 🏆
- Post on ProductHunt and ask people to upvote 🔼
- Get affiliates on board and host events together 👥
- Ask all your friends to share and talk about your course 📣
- Promote it in your newsletter and ask other people to include it in theirs ✉️
- Post Instagram/Facebook stories with small previews of your course content 🤳
- Live-stream conversation on YouTube with alumni or anyone you've helped 🗣
- Send DMs or personal videos to people you think might be interested 💬
- Hop on Zoom for 1:1 conversations to learn more about your audience 👨💻
- Host a Q&A session to answer any burning questions ❓
- Run paid ads on social media 💳