Copywriting is all about structure.
Even the right messages miss their target if your argument is upside down and your reader gets lost.
Frameworks help to structure your message, and I’ve come across another useful one.
It’s called the 4 Ps: Picture, Promise, Prove, Push.
Here’s how it works with an example:
🖼 Picture
Paint a picture with your words that get your reader’s attention and make them want to read on.
Planning on launching a cohort-based course? Nailing your curriculum and preparing your lessons is only a small part of what’s required to make your course a success.
There’s marketing, operations, and hundreds of little tasks that need to be completed to ensure your students have a transformational experience.
🤙 Promise
Describe what and how your idea, product, or service will deliver
I’ve developed an easy-to-follow checklist for each phase of your course that'll tell you what you have to do step by step. It's a ready-to-use practical Notion template that'll help you launch and run your course without overwhelm.
🔎 Prove
Support your promise with evidence
This checklist kept me sane when I helped launch two cohort-based courses simultaneously last year.
💥 Push
Ask your reader to take action
Click here to get your checklist.
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