The 4 stages of copywriting

The 4 stages of copywriting

Publish Date
Sep 9, 2021
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Copywriting always follows these 4 stages. Here's what to do in each of them.

๐Ÿ”ฌ Researching

Great copy doesn't appear out of thin air โ€“ purely conceived in the imagination of the copywriter.
It's based on a deep understanding of your prospects' pains, goals, and objections.
When they read your copy, they should feel like you're reading their mind.

โœ๏ธ Writing

With your raw materials all gathered, it's time to put words on the page.

โœ‚๏ธ Editing

Writing is only ever the first step.
Editing will ensure that your copy hits the mark.

๐Ÿงช Testing

Copy doesn't guarantee sales. It does guarantee learning!
Running new copy is always an experiment, and you can measure its success in metrics like page views, click-throughs, opt-ins, conversions, and sales.
Repeat the process based on what you've learned.