Copywriting always follows these 4 stages. Here's what to do in each of them.
🔬 Researching
Great copy doesn't appear out of thin air – purely conceived in the imagination of the copywriter.
It's based on a deep understanding of your prospects' pains, goals, and objections.
When they read your copy, they should feel like you're reading their mind.
✍️ Writing
With your raw materials all gathered, it's time to put words on the page.
✂️ Editing
Writing is only ever the first step.
Editing will ensure that your copy hits the mark.
🧪 Testing
Copy doesn't guarantee sales. It does guarantee learning!
Running new copy is always an experiment, and you can measure its success in metrics like page views, click-throughs, opt-ins, conversions, and sales.
Repeat the process based on what you've learned.