When I worked as a copywriter, I always found it MUCH easier to write for my clients than to write for my own business.
I wanted to create useful content but was too much in my head. The ideas I had seemed too obvious and basic. (Later, I learned that what’s obvious to you isn’t always obvious to others).
That’s the curse of knowledge.
You can’t even articulate certain things you do because they’ve become a natural part of how you work.
Chances are you’ve experienced something similar.
So, how do you get around this dilemma?
One of the best methods I’ve found is having someone ask you questions and record your answers. I’ll call it the “Interview Technique.”
Let their curiosity drive the conversation. They’ll point out what they don’t understand or what’s too advanced.
Use this as a basis for blog posts, videos, or lead magnets.
Now, who should interview you?
I can recommend working with a copywriter, of course. They’re experts at pulling out the right details.
But it can also just be a friend or collaborator. The less they know about your field, the better.