Which information should I share for free, and which should I put behind the paywall?
That's a question every course creator is asking themselves at some point.
The intuitive approach for many is: "I'll make people pay for my best stuff."
If they get the ideas for free, why would they buy the course?
Here's the thing: All information is available for free.
Heard of Google? That's where your prospects can find everything there's to know about your subject in books, blog posts, YouTube videos, etc.
Information isn't scarce anymore. Time and execution are!
If your prospects have all the information, does that mean they'll act on it and get results? The reality is that most of them won't.
They're too busy, don't know how to implement it, and are second-guessing themselves.
Ideas are nothing without execution.
That's why your course is not really about the content and the knowledge transfer.
It's about taking action on the ideas, getting feedback, and reiterating again and again.
Your course is a forcing function: A group of people working together towards a goal in a specific time frame. You're creating the space for them to learn and grow.
So, when you give your best ideas away for free, you're attracting an audience and creating value for them.
They'll start to trust your expertise. And the ones who are serious about taking action will happily join your course.
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