We’ve just set up a personalized evergreen email funnel with guidance from Brennan Dunn and his agency, Slice & Dice, to convert new subscribers into paying customers. In this blog series, I’ll share the project details, starting with how to create an effective segmentation survey to understand your audience better.

I share how exactly I reengaged our cold subscribers, what the results were, and what I learned about why subscribers might go cold.

I looked at 85 weeks of data to understand what’s working in email marketing and what isn’t. I’ll also share how I’ve approached improving the newsletter and the three things that allow me to create it in only 1.5 hours every week.

Where better to learn about email marketing than at a conference by an email software company? ConvertKit’s Craft + Commerce did not disappoint when it came to calling out the weak spots in my email marketing game.