By understanding your own thinking style, picking up clues from others and adapting your communication to their preferences, you’ll make others feel heard and understood.

I’ve recorded everything I’ve done at some point in over 2 years as Marketing Director at Forte Labs to give you a comprehensive job description of what this function entails.

Here’s the five-step process I recently followed when we were looking for a name for our new course that launched last Black Friday.

Isn't it kinda crazy that a few words can make all the difference between your course selling out and barely anyone taking notice?

I bet your homepage is the most visited page on your website. It’s where your visitors land to find out what you’re all about…and take the next step or disappear forever. That’s a lot of pressure for one page!

You have a brand. Yes, you! Even when you’re just getting started and barely have a website set up. And right from the start, you can ensure that what people are seeing and saying about you is what you want them to see and say.

Let me ask you a question: Where in your business are you exerting yourself for results that are barely “meh”?

FAQs…are those still a thing? Heck yes! Even though they’re at the very end of your sales page, they shouldn’t be an afterthought. When FAQs answer your prospects’ most common questions, they don’t have to contact you, saving them and you precious time and effort.

In this post, I want to share with you what a minimum viable tool stack looks like for course creators and which specific tools we use at Forte Labs to power our sales and marketing.

"The ultimate marketing engine is a successful customer." – John Jantsch. But only if you share their success story publicly.** That's exactly what case studies are for.

Your course landing page is one of the essential marketing assets for selling your course. It pays off (literally) to get it right. So here are ten commandments to make your page stand out and convert better.

Your marketing funnel is the journey someone takes from discovering that you exist to eventually becoming a customer of yours.

If you want to build an audience and find your ideal students, follow these principles.

Here’s what I’ve learned from creating online. More often than not, you’re in your own way.

It’s not as complicated and complex as you might think.